Ads can also slow websites down, tax your phone battery and eat through your monthly network data plan faster.
#Adblock plus mobile install
Ads have enabled the growth of services with immensely broad appeal, like Google search and Facebook social networking.īut ads have downsides, and websites choked with distracting ads - often the reason people install ad blockers - are only one. Blockthrough's business also involves helping publishers show that type of ad to people with ad blockers installed.Īd blocking is a big deal for publishers that have relied on ads to support their operations. The top-used browser extension, Eyeo's Adblock Plus, by default doesn't block ads that meet its Acceptable Ads standard for less intrusive ads, though big publishers must pay to not be blocked. Just because somebody is using an ad blocker doesn't mean they'll necessarily have all their ads blocked on the web, though. One reason PC ad blocking is now waning is that people in North America, Europe and China simply don't use PCs as much these days for browsing, the company said. "Although desktop ad blocking has peaked, mobile adoption is growing rapidly," Kratky-Katz said in the report. Mobile ad blocking is rising, a report from ad firm Blockthrough finds. That means about 15% to 30% of website traffic is using an ad blocker, said Marty Kratky-Katz, chief executive of Blockthrough, a Toronto-based company that helps publishers try to cope with ad blocking. Combined with ad blocking on personal computers, that means a total of 763 million devices were running ad blockers in the fourth quarter of 2019, the report said. The number of people using ad-blocking technology on mobile browsers has surged to 527 million, an increase of 64% over the last three years, according to a report published Thursday. Eyeo's Adblock Plus, the most widely used ad blocker on PCs, now offers an ad-blocking web browser for Android.Įyeo Illustration by Stephen Shankland/CNET
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